{"title":"Men’s Grooming \u0026 Beard Care","description":"\u003cp\u003e\u003cspan\u003eUpgrade your routine with Nyli Beauty’s plant-based men’s grooming collection. Explore beard wash, moisturizing beard oil and grooming sets created to keep your beard feeling clean, soft and well maintained.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"turmeric-brightening-bar","title":"Turmeric Brightening Bar","description":"\u003cp\u003e\u003cspan\u003eTurmeric Brightening Bar Soap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCleanse, brighten, and refresh your skin with our Turmeric Brightening Bar Soap — a gentle yet effective daily cleanser designed to help improve the appearance of dark spots, acne, and uneven skin tone.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated with turmeric and nourishing ingredients, this bar helps remove dirt, oil, and buildup while supporting clearer, smoother, and more radiant-looking skin. It creates a rich, creamy lather that cleans without stripping your skin, making it perfect for both the face and body.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you’re dealing with breakouts, hyperpigmentation, or dull skin, this multi-use bar is an easy way to add glow to your routine.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love it:\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps reduce the look of dark spots and discoloration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Supports clearer, healthier-looking skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Gently cleanses without over-drying\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Promotes a brighter, more even complexion\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Great for face and body\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for:\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcne-prone, uneven, dull, or textured skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLather the bar in your hands or on a washcloth. Gently massage onto damp skin, then rinse. Follow with your Nyli Beauty toner, serum, and moisturizer. Use daily for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGlow starts with a clean foundation — and this bar makes it simple.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nyli Beauty ","offers":[{"title":"Default Title","offer_id":52059937702180,"sku":null,"price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/7BE07156-845D-453E-9905-D393D8AA4D1B.png?v=1772390664"},{"product_id":"turmeric-brightening-cleanser","title":"Turmeric Glow Cleanser | Face + Body","description":"\u003cp\u003e\u003cspan\u003eReveal smoother, clearer-looking skin from head to toe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Turmeric Glow Cleanser is designed for both face and body to help cleanse buildup, refresh dull skin, and support a more even-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy You’ll Love It:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Helps reduce appearance of dark spots\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✔ Supports blemish-prone skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✔ Great for face, chest, back \u0026amp; body\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✔ Helps improve uneven-looking tone\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✔ Leaves skin feeling fresh and clean\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow To Use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to damp skin, lather gently, rinse thoroughly.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eUse daily on face and body. Follow with moisturizer or serum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest For:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDark spots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBody acne\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUneven tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDull skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOily \/ combination skin\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e• Leaves skin feeling soft, refreshed, and hydrated\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Turmeric, Castile Soap, Vitamin E Oil, Tea Tree Oil, Frankincense Essential Oil, Lavender Essential Oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHandmade in small batches with natural, skin-loving ingredients.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nyli Beauty ","offers":[{"title":"2oz","offer_id":52063283085604,"sku":null,"price":13.0,"currency_code":"USD","in_stock":true},{"title":"8oz","offer_id":54590757830948,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/IMG-3020.png?v=1782241993"},{"product_id":"clarifying-detox-cleanser","title":"Clarifying Detox Cleanser","description":"\u003cp\u003eThis deep-cleansing formula helps detoxify pores, remove excess oil, and support clearer, healthier-looking skin without over-drying. 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Use morning and night for best results.\u003c\/p\u003e","brand":"Nyli Beauty ","offers":[{"title":"Default Title","offer_id":52060599648548,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/a4bf0436-012ed3_db51de565ce4409fbbbed1aca54b628d_mv2.png?v=1772404590"},{"product_id":"obsidian-men-s-beard-oil","title":"Obsidian Men’s Beard Oil","description":"\u003cp\u003e\u003cspan\u003eA lightweight, fast-absorbing oil designed to soften, condition, and strengthen your beard without leaving a greasy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis formula penetrates deep into the hair and skin to reduce dryness, promote healthier growth, and give your beard a smooth, polished look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoftens and smooths beard hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce itch and dryness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds natural shine without buildup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports stronger, healthier growth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eApply a few drops daily to beard and massage into skin underneath\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrapeseed Oil, Castor Oil, Sweet Almond Oil, Avocado Oil, Fragrance Oil, Tea Tree Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e📍 Available in store at Avenues Mall - Jax FL\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nyli Beauty ","offers":[{"title":"Default Title","offer_id":52725005287716,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/IMG-0783.png?v=1776789580"},{"product_id":"obsidian-men-s-set","title":"Obsidian Men’s Set","description":"\u003cp\u003e\u003cspan\u003eA complete grooming system designed for the modern man who values confidence, cleanliness, and presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Obsidian Beard Kit combines a deep-cleansing beard \u0026amp; body wash with a lightweight, nourishing beard oil to keep your beard soft, healthy, and well-groomed — without dryness or irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated to cleanse, hydrate, and strengthen, this daily routine helps promote fuller-looking growth while leaving behind a smooth, masculine finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat’s Included:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e4oz Obsidian Beard \u0026amp; Body Wash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e2oz Obsidian Beard Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGently removes dirt, buildup, and excess oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoftens coarse beard hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrates skin underneath the beard\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports healthy beard growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves beard looking fuller and more defined\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBest For:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDaily grooming, dry or coarse beards, and maintaining a clean, confident look.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nyli Beauty ","offers":[{"title":"Default Title","offer_id":53342923686180,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/IMG-0782.png?v=1776789469"},{"product_id":"obsidian-beard-wash","title":"Obsidian Beard Wash","description":"\u003cp\u003e\u003cspan\u003eA gentle yet effective cleanser designed to remove dirt, oil, and buildup while keeping your beard and skin hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike harsh soaps, this formula cleans without stripping natural moisture, helping your beard stay soft, clean, and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCleanses without drying out beard or skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemoves buildup and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain healthy beard growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves beard feeling fresh and soft\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eApply to wet beard, lather, and rinse thoroughly. Use daily or as needed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nyli Beauty ","offers":[{"title":"Default Title","offer_id":53342981488932,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/IMG-0781.png?v=1776788710"},{"product_id":"obsidian-body-oil","title":"Obsidian Body Oil","description":"","brand":"Nyli Beauty ","offers":[{"title":"Default Title","offer_id":55599884271908,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/7700\/4324\/files\/A481E3CE-8A0D-4111-9B6A-8A4CF6D852E5.jpg?v=1783211501"},{"product_id":"oak-ember-signature-body-oil","title":"Oak \u0026 Ember Signature Body Oil","description":"\u003cp\u003e\u003cspan\u003eInspired by a son’s creativity. Handcrafted by Nyli Beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOak \u0026amp; Ember is more than a fragrance—it’s a story bottled with purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt all began with a simple question: \u003c\/span\u003e\u003cspan\u003e“Do you have your own cologne?”\u003c\/span\u003e\u003cspan\u003e My son smiled and said he still had a little left from the year before. So I invited him to create one of his own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI placed several masculine fragrance oils in front of him and let him choose the scents that spoke to him. He carefully blended them together, creating a warm, woodsy fragrance with just the right touch of sweetness. I then taught him how to transform his custom blend into both a cologne and a nourishing body oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat original creation became \u003c\/span\u003e\u003cspan\u003eOak \u0026amp; Ember\u003c\/span\u003e\u003cspan\u003e—our signature fragrance line, thoughtfully created by my son. While he has chosen to keep his name private, his imagination and creativity live on in every bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur lightweight body oil is handcrafted with a luxurious blend of \u003c\/span\u003e\u003cspan\u003egrapeseed oil, avocado oil, jojoba oil, olive oil, and rice bran oil\u003c\/span\u003e\u003cspan\u003e to help moisturize and soften the skin without leaving a greasy residue. The warm, sophisticated fragrance lingers beautifully, making it perfect for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFragrance Profile\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌿 Warm Woods\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤎 Sweet Almond\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🔥 Earthy Amber\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLightweight, non-greasy formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps nourish and soften skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong-lasting signature fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHandmade in small batches\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003cspan\u003e Grapeseed Oil, Avocado Oil, Jojoba Oil, Olive Oil, Rice Bran Oil, Fragrance Oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA son’s imagination. 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